A four-month design internship at a brand and innovation agency
Over four months I was a design intern at Railyard Lab, an intern-powered studio within Dossier with the same compelling vision to forge design thinking and business strategy in brand creation.
With the guidance and support of the professionals at Dossier, our intern team worked on two identities for non-profit organizations in Vancouver, Canada. I had the opportunity to learn and weave together branding, business strategy, and visual communication design. My intern experience was further strengthened by the one-on-one mentorship with Creative Director Pat Smith.
Bruce Beh, Joseph Coombes, Breanne Lewis
Visual design, creative strategy, brand strategy, project management
May — August 2017
A new brand strategy and identity for a community economic development non-profit
exchange: inner city is a non-profit organization dedicated to community economic development. With their working relationship with the City of Vancouver, exchange: inner city works to create positive economic growth and projects that support communities and residents to live full, vibrant lives. Our intern team was tasked to design a cohesive brand that would unify exchange: inner city’s purpose and core values as well as establish a strong visual presence.
The name "exchange: inner city" rationale comes in two folds. The word "exchange" speaks to the non-profits role in facilitating the perspectives and ideas voiced by the residents, policymakers, and businesses to shape community economic development and income generation projects. The phrase "inner city" provides a geographical foundation giving room for exchange: inner city to grow and systemically extend their impact to other lower mainland communities (shown above). Both the brand name and identity were designed to afford a multitude of municipalities.
At exchange: inner city, we are here to foster a community where all residents can live full and properous lives.
Brand message for exchange: inner city
In light of Dossier’s rebrand of their digital presence, I captured imagery for their new website, photographing branded products for the case studies, team portraits, and shots of team/studio collaboration.
Image for Longhand wine case study
Image for See Ya Later wine case study
Image for Little Potato Company case study
Don Chisholm, Co-Founder
Ronna Chisholm, Co-Founder