Dossier Internship

A four-month design internship at a brand and innovation agency

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Over four months I was a design intern at Railyard Lab, an intern-powered studio within Dossier with the same compelling vision to forge design thinking and business strategy in brand creation.



With the guidance and support of the professionals at Dossier, our intern team worked on two identities for non-profit organizations in Vancouver, Canada. I had the opportunity to learn and weave together branding, business strategy, and visual communication design. My intern experience was further strengthened by the one-on-one mentorship with Creative Director Pat Smith.

INTERN TEAM

Bruce Beh, Joseph Coombes, Breanne Lewis

CONTRIBUTION

Visual design, creative strategy, brand strategy, project management

CONTEXT

May — August 2017

BRANDING PROJECT

Exchange: Inner City

A new brand strategy and identity for a community economic development non-profit

exchange: inner city is a non-profit organization dedicated to community economic development. With their working relationship with the City of Vancouver, exchange: inner city works to create positive economic growth and projects that support communities and residents to live full, vibrant lives. Our intern team was tasked to design a cohesive brand that would unify exchange: inner city’s purpose and core values as well as establish a strong visual presence. 

Visual identity

The name "exchange: inner city" rationale comes in two folds. The word "exchange" speaks to the non-profits role in facilitating the perspectives and ideas voiced by the residents, policymakers, and businesses to shape community economic development and income generation projects. The phrase "inner city" provides a geographical foundation giving room for exchange: inner city to grow and systemically extend their impact to other lower mainland communities (shown above). Both the brand name and identity were designed to afford a multitude of municipalities. 

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Brand application

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At exchange: inner city, we are here to foster a community where all residents can live full and properous lives.

Brand message for exchange: inner city

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PHOTOGRAPHY

Photography for Dossier's Digital Presence

In light of Dossier’s rebrand of their digital presence, I  captured imagery for their new website, photographing branded products for the case studies, team portraits, and shots of team/studio collaboration. 

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Image for Longhand wine case study

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Image for See Ya Later wine case study

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Image for Little Potato Company case study

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Don Chisholm, Co-Founder

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Ronna Chisholm, Co-Founder

Status

Design Intern at Kontrapunkt

annettescheung@gmail.com